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Home > News|Media  > eNewsletter

Why Digital Signage?

Posted by: Soraya Herbert, DAHLIA+ on Tuesday, October 3, 2017 at 12:00:00 am

Digital signage is more than a shiny, electronic version of the simple foam poster boards and easels outside of your meeting rooms. Digital signage is rapidly becoming an integral part of the attendee experience at events because it’s efficient, cost effective and adds a professional look to any conference or trade show.

From the moment you start planning your event; your purpose is to give your attendees the best experience possible! Every minute attendees spend at your event is an opportunity to enhance their experience and capitalize on their presence. Digital signage helps brings your space to life with eye-catching displays that you can customize in any shape, size or color.

Here are just a few ways that you can use digital signage to take your events to the next level.

  1. All signs point to Digital

Technology advances every day and the use of digital signage in your events can take your meeting and trade shows to the next level. Use digital signage to fuel attendees excitement, using bright, true-to-life color and high-quality images and engage them with multi-touch interactive content.

  1. Dynamic Room Navigation

Digital signage can be used to answer the “who, what, where and why” for your sessions. No more attendees walking around, like lost lambs trying to find their sessions. Use digital signage as a show locator service – present event information on the show floor/meeting rooms, providing a listing of exhibitors, companies, speakers and a map that guides attendees to the location they’re seeking.

  1. Updates on the fly

Events depend heavily on up-to-the-minute information that is easily accessed. Using digital signage is perfect for updating your attendees with any event, local and global information on the fly with ease.

  1. Customizable screens

By using digital signage to customize your events your content speaks for itself and you as the meeting planner can easily design features of the digital screens based on the atmosphere of your event and what your attendees want.

  1. Real-Time Social Feeds

Share your social media feeds using digital signage, – the screens are perfect for gathering updates from your social media accounts and presenting the ideas, comments, insights and views regarding the event itself. Increase your attendee’s engagement with your social media pages on the screen, the event will start trending on social media immediately. Which is one of the methods people use to make the events more lively and entertaining!

  1. Live Audience Response Results

Digital signage is more than screens. Audience Response Systems or ARS is an interactive way to gage your audiences at your events. Speakers can poll attendees on certain topics, they gain live feedback from the audience and adjust their presentation (in real time!) based on the results. 

Finally, use digital signage to present ANY content that you need; use them to feature any content that offers value to your, organizers, sponsors, exhibitors, or attendees. From slideshows and demonstrations to videos, interactive materials there is no limit to the ways you can use digital signage!


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