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Trends with Benefits: The Art of Story Telling

Posted by: Sasha Sook, CMP, Summits of Chicago on Tuesday, November 14, 2017 at 12:00:00 am

Everyone and every company has a unique story to tell.  That history, achievement and personality has to be reflected in every conversation, marketing piece, email and on the website. My story, our story (The Summit) and the industry associations story (MPI) are what makes working with me special. If you are passionate about yourself and what you do, make sure that it is clear.


The story of who you are, where you came from and what inspires you is the number one reason why anyone will want to work with you.  I know, you probably don’t believe me.  It should be the product or service but it’s people’s personal relationship that they have with you and your team.  Don’t be shy or overly protective about your story, everyone is human and a little bit of down to earth is refreshing.


Yes, our space is beautiful, has state of the art technology, is a green meeting venue and has extremely comfortable chairs, but isn’t that an expectation?  What makes the Summit so special is that we are a small, Women’s Owned Business that is more like a family than just co-workers. We all come from diverse backgrounds and have been cross-trained to work in every department. We are passionate about enhancing education in the experiences we provide for our clients but it is also what we value for our staff as well.  When you are talking, it should be more about the essence of the company and not the physical features that every great space in Chicago has. 


Being a part of the meetings industry and specifically MPI is something you should be proud of and something you can share with your clients.  It is also something that you are lucky to have the opportunity to participate in. Whether it brings in a common ground or inspires them to get involved, it is all positive and shows you are passionate about the meetings industry as a whole.

Make your conversations with clients, colleagues and friends personal and you will be surprised by how much you will relate on. You may just learn a lot about them and how to work with them better.



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