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Author Message
Sep 28, 2009 12:54 pm
Target Your Audience With Social Media

There are hundreds of social media sites, however, there are a few you should be looking at in your marketing and promotion strategy.

That's LinkedIn, Facebook, I-Meet and Twitter. The odds that your audience is on one or more of these platforms right now is very high. And if they're not on there, they will be by the time you finish reading this. Now, of the following, LinkedIn is generally the one that is considered for "professionals". But according to ComScore which reported in April that the majority of Twitter users are 35+, and the 18-34 age group is growing as fast as the 55-64 age group. As for Facebook, InsideFacebook.com reports the largest group of users is between 26 and 44 years old, and the fastest growing demo is women 55 and over.

Now, when it comes to "targeted" meetings industry social media sites, consider http://www.i-meet.com which is geared just toward meeting professionals and is considered the fastest growing social media site for our industry.

Jim Grillo, CMP is the President & Internet Marketing Specialist of Online Destination Companies, Inc. which owns and operates 500 online destination marketing resource directories globally to include http://www.hereschicago.com, Chicago’s online resource directory which reaches the desktops of meeting and event planners worldwide. Reach Jim at jim@hereschicago.com or (630) 916-8000 ext. 3.

Connect with us on Facebook: http://www.facebook.com/jim.grillo
Connect with us on Linked in: http://www.linkedin.com/in/hereschicago
Follow us on Twitter: hereschicago@twitter.com

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Oct 2, 2009 11:10 am
Twitter?? For Work or for Play?

I have been wondering for a long time, is Twitter best used only for business exposure of a product & or a service - or can it be used for simply social stuff too? I know that Ashton Kutcher uses Twitter allot and at first pass, one would think it's purely social. But if you think about it, "he" IS his brand, therefore when he tweets something (even though it may look personal), it's really about his "business." Is this the correct approach to tweeting?

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