The number one fear professionals have about Internet marketing is the ability to obtain or gain their target audience online. Unlike traditional marketing, there are no pre-determined prospects that companies can discuss or send their promotional messages to and maintain a sense of security that they are received. Professionals must understand the following Internet trends:
- 95% of purchasing agents use the web to research products and services, B2B Magazine Survey.
- 73% of C-Level executives depend on the Internet to learn about new products or services, Emarketer.
- In general, there are 184-million Internet users in America alone. When purchasing a product or service, 68.3% of Internet users utilize search engines during the consideration or research phase while 42.6% use search engines to make their decision, Enquiro.
The Internet is used to make professional and consumer purchasing decisions by millions of Internet users everyday and there are tools available that have made it easier for these users to narrow their searches in order to find the specific products and services they are looking for.
Jim Grillo, CMP is the President & Internet Marketing Specialist of Online Destination Companies, Inc. which owns and operates 500 online destination marketing resource directories globally to include http://www.hereschicago.com, Chicago’s online resource directory which reaches the desktops of meeting and event planners worldwide. Reach Jim at email@example.com or (630) 916-8000 ext. 3.